Mar 01

Which Woman are You?

When you’re a one-person business, you spend a lot of time preoccupied with marketing.  It’s not usually what you’re trained to do, but you have to do it.

Recently I joined a marketing challenge.  Inevitably one of the first excercises what to get us to identify our perfect client.  Most of the people on the challenge also work in the world of nutrition.  We were posting what we thought our ideal client might be like for all to see.

Angry lady

When I hear demeaning portrayals of women like me, I feel like this!

As I started to read the responses, I became more and more angry.  One after another, client profiles appeared which looked like this:

“She’s aged 40-55. She feels exhausted/overburdened/frumpy/overweight/unattractive. She realises she’s heading for menopause/diabetes/heart disease/depression/adrenal fatigue. She’s busy with kids and caring for elderly parents, and has no time/she’s let herself go. She’s lost herself/she has no confidence. She’s tried every diet, but nothing works, and she no longer looks good in her jeans/little black dress/swimsuit. She wants to feel alive/more sexy/attractive/energised, and needs someone to show her the way.”

Super Woman

You don’t have to be perfect to be amazing

By the time I’d read a few of these, the red mist had well and truly decended.  I find this kind of profiling on women in their second youth so demeaning and patronizing.  Apparently it’s good marketing, because it makes the audience feel desperate enough to buy, but I’ve decided that I don’t like it; it’s manipulative and condecending.  I don’t want to be thought of in that way, and I’m sure if you are a lady in your second youth, you don’t either.

That’s when I wrote my own profile of ladies in their second youth.  This is the way I see people like you.  I hope you see yourself in it too.

Click here to see yourself as I see you.

The real surprise was the response; I posted what I’d written in a Facebook group for ladies aged 40+.  Over 150 ladies told me how much they liked it, and how much more effective it was than portraying negative stereotypes.  I hope you feel the same way, and that what I’ve written will resonate with you.

Free Webinar graphic

Join us at our self-care party.

If you do, and you’d like some tips on living life well and taking care of YOU from women like you who’ve been knocked about by life’s journey, and keep rising to the challenge, please join myself and super-coach Heather Waring on a FREE webinar on 1 March 2018 at 8pm.

Click here to save your seat.

How do you like to be protrayed?  I’d love to know.  Leave me a comment, and let me know what you think.


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